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A sultry beer ad featuring Paris Hilton has been pulled after consumer complaints
and a watchdog agency's investigation.
The television and Internet ad featured Hilton in a short black dress preening and rubbing a can
of Devassa beer on herself, all to the delight of onlookers watching through her window.
Brewer Schincariol said in a statement Tuesday it will defend the commercial, but is pulling it in the meantime.
An ad watchdog group, Conar, asked last week that the ad be removed, noting that regulations don't permit
a beer commercial to treat women as overtly sensual objects.
Brazil's Secretariat for Women's Affairs also said it had received complaints about the ad.
The controversial advert is back on the air after TV producers in Brazil edited out the steamy scene.
“There is a good dose of humour in the new advert. But I’m also sure there was nothing wrong with the previous one,”
the Daily Star quoted the head of the advertising agency responsible for he campaign, Augusto Cruz.
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